Ultrapreneur delivers Enterprise Solutions

Ultrapreneur – the real life money game was created in response to the challenge of teaching enterprise to large student cohorts

I'm Julie Gregory, an enterprise educator. When planning an enterprise programme I used to be constantly on the look out for experiential teaching resources, to help my students ‘think’ like entrepreneurs and become proficient through practicing and taking action.

I started a Design & Media agency back in 1994 as a Partner. This experience taught me nearly everything I know about running a business. Entrepreneurship is an activity, and I firmly believe in exposing enterprising students to as much 'learning by doing' as possible. The trouble was I could never find enough quality resources that enhanced my teaching, let alone those that were designed for large student cohorts. So I made something up myself.

Along with a Creative Thinking expert, I designed Ultrapreneur so that my students could gain real insights into entrepreneurship – its risks and opportunities. We designed a trading environment that capitalises on large student numbers - the more the better - where everyone can get involved.

Here's a few comments from previous Ultrapreneur students*

"We have been able to tap into our creative and entrepreneurship qualities with great enjoyment"

"Ultrapreneur allowed us to explore our creative side that most of us did not believe we had... we have been inspired to think like entrepreneurs!"

After successful use in Universities by its creators, Ultrapreneur's popularity has been growing largely through referrals.

Enterprise Educators value it because their students engage with the game concurrently with their programme – much the same as lab work or field trips in other disciplines. It provides 'real-life' application and so re-inforces your theory teaching.

Give your students this low-cost, high value opportunity to experience the feelings and dilemmas involved in a trading environment by embedding Ultrapreneur in your enterprise programmes.

* University of Hertfordshire 2006 & 2007

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